Do I need SEO?

Phone books, flyers and direct mailing campaigns are becoming less effective in today’s modern society. We are living in a world where customers use Google to find the products and services they need. If you want your company to stay competitive in your industry; SEO, along with other innovative internet marketing strategies is your best solution.

What is SEO?  Search engine optimization is the process of improving the visibility of a website on search engines through unpaid, or organic search engine results.

SEO considers how search engines work, what individual search for, the actual search terms or keywords typed into search engines and which search engines are used most by their target audience. Optimizing a website involves editing its content and HTML to increase its relevance to specific keywords. Increasing the number of backlinks is another SEO tactic.

SEO techniques can be classified into two categories: techniques that search engines recommend, and techniques which search engines do not approve. Some individuals have classified these methods as white hat SEO, or black hat SEO. White hats produce results that last a long time, which is why Seyego creates a customized plan for each client involving all of the best techniques.

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